LIGHTNING BOLT: CRAFTED FOR THE GODS OF THUNDER

The Lightning Bolt business plane during the company’s early- and mid-70s heyday was: 1) Gerry Lopez. 2) Free boards for every hot surfer on the North Shore, local or visitor. 3) Tagline: “The Most Frequently Tube Boards on Earth.” Never mind the whirlpool of red ink on Bolt’s P&L ledger. As a marketing ploy, this was fucking…