Aguerre, Fernando

Kinetic surf-world industrialist and contest organizer; co-founder of Reef Footwear. Aguerre was born (1958) in Mar del Plata, Argentina, began surfing at age 11, immigrated to Southern California in 1984 after earning a law degree, and the following year launched Reef Brazil with younger brother Santiago. Based in San Diego, Reef soon gained international notice for a relentless advertising campaign featuring a series of back-arched, thong-bikini models; a second marketing coup was the 1998 ...