Boyd, Francis "Duke"

Never-say-die entrepreneur from Southern California; co-founder of Hang Ten, the original beach-to-department-store surfwear company. "Much of the surf industry's growth into a multi-billion-dollar category," surf magazine publisher Steve Pezman wrote, "has been based on brand merchandising principals that Duke originated in the '60s."

Boyd was born (1934) in Kansas City, Kansas, grew up in Los Angeles, Hawaii, and Panama, and began surfing at age 12 in Waikiki. After serving three years in ...