O'Neill Wetsuits

Industry-leading wetsuit company founded by Jack O'Neill, based in Santa Cruz, California. O'Neill opened the Surf Shop in Santa Cruz in 1959, seven years after he began making wetsuit vests at his original San Francisco-based shop. Boards made up the majority of the business at first, but O'Neill was already shifting attention to the development and marketing of his wetsuits; by the late '50s he was visiting boat trade shows, at which he would launch his three young neoprene rubber-clad chil...