Surfing's biggest, richest, and most successful company; maker of surfwear, wetsuits, and all manner of surfing accessories; founded in 1970 in Victoria, Australia, as an offshoot of Rip Curl wetsuits, by Torquay surfer Alan Green. The Quiksilver name was lifted from acid-rock band Quicksilver Messenger Service. Green himself designed and drew the logo.

Quiksilver's original signature product was a scallop-legged line of surf trunks ("boardshorts," in Aussie parlance), and the first run sold ...