Surf Industry Manufacturers Association (SIMA)

Trade group made up of about 350 surf industry manufacturers and distributors; founded in 1989 and headquartered in Dana Point, California.

Before the formation of the Surf Industry Manufacturers Association (SIMA), the collective voice of the American surf industry manifested itself primarily through the Action Sports Retailer trade show in California and the Surf Expo trade show in Florida. Because both shows were owned by corporations outside the surf industry, surf company executives wer...