Surf report and forecasting company launched in 1985 by Southern Californians Jerry Arnold, David Wilke, and Craig Masuoka; home to surfing's biggest and most-visited website.

Surfline began as a Los Angeles-area pay-per-call phone service (213-976-SURF; 55 cents per local call), utilizing California's newly approved 976 customer-toll numbers. Surfers looking for wave reports had previously either called a surf shop near the break they were interested in (hoping the shop clerks wouldn't lay ...