Advertisement for 1928 Pacific Coast Surf Board Championship, Corona del Mar

This advertisement ran in an unknown newspaper—possibly the Long Beach Press-Telegram or the Balboa Times—on August 4, 1928. For ease of reading, the text in full is presented below, the ad itself is seen at the bottom of the page

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AN INVITATION TO YOU OF "ORANGE COUNTY"

SPEND THE DAY WITH US AT THE
"CORONA DEL MAR BEACHES" ON EAST SIDE OF NEWPORT BAY

BRING YOUR PICNIC BASKETS—PLENTY OF CLEAN SAND BEACH

NEXT SUNDAY AUGUST 5th

Pacific Coast Surf Board Championship

The Meet Is Under the Auspices of the Famous Corona del Mar Surf Board Club. Largest Club of this class in America. Its membership includes such world famous figures as Duke Kahanamoku, Tom Blade of Redondo, Gerrard Vultee, Art Vultee of the Los Angeles Athletic Club, Clyde Swedson, Swimming Coach to the Hollywood Athletic Club; L Jarvis, R. Williams, H. Hutchinson and many other famous experts in Surf Board Riding

ALL ORANGE COUNTY FOLKS WILL HAVE A GOOD TIME

ALL ORANGE COUNTY FOLKS WILL BE THERE SUNDAY

REFEREE—Mr. L. Henry, Los Angeles Athletic Club

STARTER—Capt. T. W. Sheffield

FIRST EVENT 12:00 M.

1.—PADDLING RACE ACROSS BALBOA CHANNEL FROM CORONA DEL MAR BEACH TO JETTY AND BACK.

2.—CANOE TILTING CONTEST.

3.—DEMONSTRATION OF LIFE SAVING BY SURF BOARDS. (Members of the Club rescued fifteen men off the Thelma when she capsized in a rough surf.)

4.—THRILLING ROUGH WATER SURF BOARD RACE FROM BELL BUOY TO CHANNEL NEAREST EAST JETTY.

Prizes Donated by W. S. Sparr, H. Bowman, Balboa Palisades Club, T. W. Sheffield, The Dyas Co., Los Angeles and Hollywood

THE PRIZES WILL BE PRESENTED TO THE WINNERS BY MAYOR JOHNSON OF NEWPORT BEACH

Races Commence Fifteen Minutes After the First Aerial Bomb at 12:30 P. M. on the West Beach of Rocky Point, Corona del Mar. The Rough Water Surf Board Race Commences from the East Beach Following the Paddling Races.

REMEMBER—Corona del Mar

REMEMBER—THIS “PROGRAM” IS ABSOLUTELY FREE

THEN, TOO, YOU WILL SEE OTHER WONDERFUL SIGHTS DURING THE DAY, SUCH AS THE SPEED BOATS “WHIZZING” BY—THE AIRSHIPS—THE SAILBOATS—THE BEAUTIFUL YACHTS GOING IN AND OUT—THE FISHERMEN WITH THEIR CATCH—THE “BATHERS” ENJOYING THE “STILLWATER” AND “SURF”, THE “GROUPS” ALONG THE BEACHES, HAVING—A WONDERFUL TIME

DIRECTIONS: FROM THE ARCHES, SOUTH, FOUR MILES TO MARGUERITE AVENUE, ON STATE HIGHWAY