Fernando Aguerre

Orange County, 2000

Marketing is a love-building machine—nothing else

“A Few Words with Fernando, the Man Behind the Reef Girls,” by Bill Sharp, ran in the December 2000 issue of Surf News. Fernando Aguerre and his brother Santiago, not long after moving to California in the mid-’80s, founded the Reef Brazil company, best know for beach sandals and ads featuring thong-wearing models. By the time he spoke with Sharp, Fernando was better-known as an advocate for surfing’s inclusion in the Olympics. This version of their interview has been slightly edited and shor...