Ron DiMenna

Orlando, 1987

You get a neat sensation, pushing the button on a detonator and watching the whole landscape rearrange itself in front of you.

All quotes below are excerpted from a 1987 Ron DiMenna profile in Florida Magazine, by John McAleenan. 

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GETTING STARTED IN SURF RETAIL, AROUND 1961
I ran across an ad in an old surfing magazine. Surfboards were selling for $100. I was married then, had two kids and was making $100 a week as a meat salesman for Swift & Co. I had just gotten out of the Marines, my education had stopped when I couldn’t deal with the 12th grade—and I sure didn’t have any loose hundred-dollar bills sittin...