Bill Cleary interviewed cartoonist and custom car icon Ed "Big Daddy" Roth in 1966. Roth, creator of the wildly popular bulging-eyed Rat Fink character, had just scored a novelty hit with his Surfer's Cross pendant, which replicated a German military bravery medal. It was reported that 24,000 Surfer's Cross units were being shipped daily to variety stores across the nation. Roth's newest creation was a plastic copy of German Wehrmacht iron helmet. "You know,” Roth said in a Time magazine interview, “that Hitler did a helluva public relations job for me.” Cleary's interview with Roth, titled "The Sign of the Kook," ran in the September 1966 issue of SURFER. Roth was 35 years old.