Ocean Pacific

Southern California–based surfwear company founded by San Diego surfboard shaper Jim Jenks. Ocean Pacific was originally the name of 1969-launched surfboard line out of Cardiff, San Diego. When Jenks bought the small company he was working as a sportswear rep to surf shops up and down both American coastlines. Launching Ocean Pacific Sunwear in 1972, Jenks continued to use the "Op" surfboard logo.

Ocean Pacific did $50,000 in sales its first year, and by 1974 with the company's high-cut cord...