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academia and surfing

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advertising and surfing

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Benson, Becky

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Bermuda

Smooth, deliberate, enterprising surfer from Coolangatta, Queensland, Australia; world champion in 1976, with adjunct work in coaching, writing, publishing, boardmaking, marketing, and surf fashion. Townend was born (1953) and raised in Coolangatta, the son of a hotel manager, and began surfing in 1967. He had a remarkable run in the Australian National Titles, placing second in the juniors division in 1971, then moving up to the men's division to finish second in 1972, 1973, 1974, and 1976. He also placed third in the 1972 World Championships.

By the mid-'70s, two dozen surfers were traveling from Australia to Hawaii to South Africa, on what was later described as the "gypsy circuit," to compete in a loosely arrayed set of professional contests. In 1975, Townend helped create the Australian Professional Surfing Association, which formed a small domestic pro tour; in 1976 he was one of the leading voices for the creation of a standardized international pro circuit. Hawaiian organizers Fred Hemmings and Randy Rarick launched the International Surfing Professionals tour in October of that year, retroactively scoring nine events from earlier in the season, then running five events in Hawaii to come up with a 1976 world pro champion—Peter Townend. The 23-year-old Queenslander didn't win a contest in 1976, but was consistent throughout, making the finals in nearly half the events. His total prize money for the year was about $7,500; he worked between contests as a shaper for Gordon & Smith Surfboards in Australia.

Not a great natural talent, the diminutive Townend (5'7" 140 pounds) rode with great precision and intelligence, and his form was often compared to that of 1964 world champion Midget Farrelly, another exacting Australian. Townend had moments of flair, developing the full-body "soul arch" bottom turn, and riding aerodynamically inside the tube in big Hawaiian surf.

Townend also paid careful attention to his surf world image and persona, as he filled his wardrobe with designer clothes, grew a perfect pointy goatee, danced on tabletops at postcontest banquets, and cheerfully declared that he favored hot pink surfboards and surf trunks because he didn't want to "look like the average kook on the beach."

In 1976, along with fellow Aussie Ian Cairns, Townend cofounded the Bronzed Aussies promotional group, ostensibly to bring more glamour, wealth, and attention to the sport. But the two surfers were ridiculed after turning up at contest sites in matching Bronzed Aussie velour jumpsuits, and by the end of the decade the Bronzed Aussies were largely ignored.

Townend competed part-time in 1977, spending much of the year stunt-surfing for actor William Katt during the filming of 

, and his world rating dropped to 14th. He then rededicated himself to the world tour, finishing fifth in 1978 and 1979, then went into a long semiretirement. Townend's world tour winless streak was finally snapped in 1979, when he won the Hang Ten event in Durban, South Africa—his only major pro victory. Meanwhile, he'd become one of surfing's most prolific writers; in the '70s and early '80s he submitted dozens of feature articles to the American and Australian surf press; from 1975 to 1981 he wrote the "Surfing Today" column for the 

; and from 1979 to 1980 wrote "Notes from the Pro Tour" for 

Townend moved to California's Huntington Beach in 1979, and spent four years as the executive director and National Team coach for the National Scholastic Surfing Association, training Tom Curren, Mike Parsons, Brad Gerlach, and other young world tour-bound American surfers.

 ad department; two years later he was named advertising director, and in 1989 he became associate publisher. Townend left 

 in 1993 to work as the marketing director for Rusty surfwear, and in 1999 he was named as Rusty's global brand manager. (Townend himself had launched three short-lived beachwear lines: Soul-Arch Clothing, PT Designs, and Bronzed Aussies Sportswear.) He returned to print media in 2000 as the publisher of 

. He also moonlighted as a cable television broadcaster, covering surfing events for Prime Network and ESPN. In 2003, Townend formed ActivEmpire, an action sports consultancy company.

Townend appeared in more than two dozen surf movies, including 

 (1978). He was also featured in the 2008 documentary 

, which chronicled the 1975-76 North Shore surf season.

Townend was inducted into the Huntington Beach Surfing Walk of Fame in 1998, the Gold Coast Sporting Hall of Fame in 1999, and the Australian Surfing Hall of Fame in 2001. He served as president of the Surf Industry Manufacturers Association in 1998 and 1999.

Tosh Townend, Peter's second son, is a professional skateboarder.

Townend, Peter

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