Kook Straps, Cadillacs, and Sex Wax

Whatever problems and changes California surfers were going through in the 1970s, the state continued to do a few things well. It remained the sport’s design and manufacturing center. It produced the most (and most of the best) surf films. Surf-related products in general flourished between San Diego and Santa Cruz. One of the most popular was introduced in 1972, when a bearded Santa Barbara surf shop owner named Fred Herzog packed and shipped out his first case of Sex Wax, the best-branded s...