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Kook Straps, Cadillacs, and Sex Wax

Surf leash, 1971
Shaun Tomson, 1976. Photo: Dan Merkel
San Diego County, 1974
Greg Weaver, San Diego County, 1975. Photo: Warren Bolster

Whatever problems and changes California surfers were going through in the 1970s, the state continued to do a few things well. It remained the sport’s design and manufacturing center. It produced the most (and most of the best) surf films. Surf-related products in general flourished between San Diego and Santa Cruz. One of the most popular was introduced in 1972, when a bearded Santa Barbara surf shop owner named Fred Herzog packed and shipped out his first case of Sex Wax, the best-branded s...

It was just surf wax, like any other kind of surf wax, except it was round instead of square, came in more scented varieties, and was called "Sex Wax." And people loved saying “Sex Wax."