Lisa Andersen’s idea that women's surfing needed a "girly-girl" makeover was a champagne magnum smashing against the bow of Quiksilver’s new Roxy line, which then sailed off to become the flagship for the newest, richest, most sexed-up division of the surf industry. For two or three years, Roxy’s growth was merely steady. Then suddenly it exploded. Yearly revenue shot past $100 million in 1999 and reached $500 million by 2003, at which point the brand was stamped not just on surfwear, but swe...
Chapter 8:
The Ride of Your Life
- Is Surfing Hip? /
- Lisa Andersen Surfs Better Than You /
- Killer Cute /
- Kelly Slater is Just Warming Up /
- Rebel for Hire /
- I Believe I Can Fly /
- A Monster in Half Moon Bay /
- Mark Foo's Last Ride /
- Open Throttle /
- Laird Means Lord /
- Tahitian Scream /
- A Webcam for Every Wave /
- Last Call for Print Media /
- Taylor Steele Likes it Rough /
- Searching for the Perfect Phrase /
- Hollywood Tries Again /
- Thirty is the New Twenty /
- Andy Irons' Poetic Fury /
- The Beast and Beyond /
- A Dance with the Past /
- Foam is Dead, Long Live Foam /
- Nature Gets a Makeover /
- Surf in a Box /
- The End of History /
