Last Call for Print Media

While the internet arrived, collapsed, and recovered during the late 1990s and early '00s, traditional surf media did nothing but thrive. The surfing population exploded, and wave-riders everywhere wanted their mags, videos and DVDs—and their surf websites. This wasn't a zero-sum game, at least not yet. The pie simply got bigger for everybody.

Print was especially hot. Internationally, the number of surf magazine titles went from around 40 in 1990 to 75 in 2000, peaking at just over 100 in 20...

Opening an issue of The Surfer's Journal was like stepping into a hushed, well-appointed library. Plenty of Times Roman-set text. No exclamation points. No reader contest giveaways. The Journal was beautifully designed and photo-edited, and printed to an almost art-book quality standard.