Chapter: 4
Ten-Year Boom
- Gidget the All-Powerful
- The Rebel Next Door
- Hobie vs Velzy vs the IRS
- Better Surfing Through Chemistry
- Summer on the Inside
- Surf Fashion, Lightly Salted
- Surfing the Newsstand
- Process of Elimination
- Oil City Showdown
- The Jazz Stylings of Phil Edwards
- Technicolor Surf Boom
- Heroes and Villains
- Blackball Blues
- Dick Dale, Destroyer of Amps
- Surfing in Five-Part Harmony
- Tokyo to Tel Aviv
- Flight of the Larrikin
- Bob Evans Means Business
- Midget Wins It All
- But Will it Play in New York?
- Houses of the Holy
- We Own the Sidewalks
- Beautiful from any Angle
- Duke's Big Contest
- Can You Handle the Penetrator?
- Girls, Don't Panic!
- David Nuuhiwa Walks on Water
- An Invincible Summer
Houses of the Holy
Greg Noll team, 1966. Photo: Val Valentine
Waxing up at the Ranch, 1966. Photo: Ron Stoner
Gordon and Smith Surfboards, 1963
Maryland surf shop, around 1965
The surf shop was a clubhouse and salon as well as a factory-retail outlet. A hot local surfer or two could usually be found on premises, either making boards or working the counter; gremmies dutifully shuffled in after school or on weekends as much to be in the presence of greatness as to check out the new merchandise.
The late-'50s surf shop was an exercise in minimalism: a wood countertop and a few boards in a bare-walled “showroom” attached to a fumy garage-sized workspace stocked with a drum of resin, a roll of fiberglass, some cardboard mixing buckets, and two or three sets of boardmaking racks. This was all reconfigured during the boom. By the mid-'60s, surf shops were mostly clean (if never fully sanitize...
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